Maison Plank vs LVP: Real Wood Without the Drawbacks

Luxury vinyl plank (LVP) has earned its place for practicality. It’s durable, quick to install, and available in endless visuals - from stone and porcelain to wood patterns. But when a design calls for genuine wood, imitation only goes so far.

Maison Plank exists for those projects. Each plank starts with real European oak over an all-wood, densified core made from recovered fibers. You get natural warmth, quiet stability, and one-of-a-kind character in every board.

Wood is coveted for its uniqueness, connection to nature, and warmth underfoot. The challenge has been durability and upkeep. Maison Plank wood-veneer solves that with a high-performance finish that resists scratches and dents and protects against spills for up to 24 hours. There’s no trade-off between authenticity and ease of use.

1. Composition and Authenticity

Maison Plank: Real oak veneer bonded to an all-wood core from recovered fibers. Every board is unique. 

LVP: A printed vinyl image over a rigid plastic or stone-plastic core. The look can mimic wood; the character remains synthetic.

Maison Plank keeps what people love about wood - the variation, depth, and authenticity - while giving it the resilience demanded in modern environments.

2. Durability and Strength

Maison Plank: HP Titanium Ultra forms a strong, matte surface that resists everyday scratches and dents. The densified wood core adds impact strength and stability. 

LVP: Tough against water with a rigid core. Traffic lanes can show wear and pattern repetition more quickly than real wood.

3. Water Performance

Maison Plank: Sealed surface and tight click-lock help protect against moisture for up to 24 hours.

LVP: Fully waterproof construction, built from plastic components.

4. Sustainability

Maison Plank: Built entirely from wood, using up to 25× less hardwood than solid parquet. The core is made from 100% recovered wood fibers. 

LVP: Plastic-based construction is difficult to recycle in practice and typically ends up in landfills.

By reducing material waste and eliminating plastic, Maison Plank achieves sustainability through real-wood efficiency, not imitation.

5. Scale and Format

Maison Plank: Offered in wide planks with extended lengths, plus herringbone. The larger format reads as quieter and more architectural, with fewer repeating seams. 

LVP: Often produced in narrower widths and shorter lengths, which can make repetition more noticeable and reduce the sense of scale.

The Takeaway

Choose LVP when the project needs a fully waterproof, plastic surface with a wide range of visuals. 

Choose Maison Plank when the intent is real wood: authentic variation, natural warmth underfoot, and a materials story rooted in wood from top to bottom, paired with modern durability.

Authentic. Durable. Sustainable. All wood. No compromise.

---